If you want to get a functional domain, you should do your homework. Therefore, it is required that you find similar sites and check out your competitor’s domain names. In this case, you will have to browse the available domain names using keywords or domain names by using domain name search tool. Apart from that, make sure that you know when the domain was sold last, for how much and the web broker. It is essential to note that a popular domain will have more public resale.
Besides, you should also buy a domain that is easy to type and remember. Make sure that you provide a domain that people can remember and type easily even if you are planning to optimize your site. For that matter, you should not include the hyphen, numbers, odd spelling among other challenging characters. In this case, it should be that anyone getting the name should know how to type it. Apart from that, you should also avoid domain names with more than one spelling as your visitors can get confused and mistype the name. Apart from that, you can still purchase the two names and direct your visitors to the one that you like most.
Not only that but you should also avoid vernacular terms. Therefore, it is recommended that you avoid jargon terms when buying domain names and choose a name that will be meaningful in many years to come. One good thing with this is that it will make your domain to be remembered and understood by non-native speakers. This will not help you in international, national and regional platforms but it is also the key in the local setup.
Besides, you should also buy a shorter domain. You should know that when you have a more extended domain, it will boost the chances of people misspelling some of the words besides they will also have a hard time remembering the domain. It is essential to note that most of the high single word domains have been bought, but you can still use them creatively so that you can avoid longer domains. For example, you can add an adjective or a verb in front of the single word that you want to use so that you can check if those variations are available. You should treat your domain as your brand, and you should make sure that it matches how you want people to see you and your business.
Apart from that, you should also avoid trademarked domains. You should know that using a trademarked domain will mean that you are opening up for having a complaint filed against you and this give up the domain, and this can be confusing to the clients.